PRIVACY POLICY
rarevelvetofficial.com
Effective Date: July 4, 2026
Rare Velvet LLC ("Rare Velvet," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rarevelvetofficial.com (the "Site") or make a purchase from us. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
INFORMATION WE COLLECT
Personal Information You Provide. We may collect personal information that you voluntarily provide to us when you:
- Contact data — your first and last name, email address, mailing address, and phone number.
- Account data — username, password, and preferences if you create an account.
- Purchase data — billing address, shipping address, payment information (processed securely through our payment processor), and order history.
- Communications — messages, feedback, or inquiries you send us.
- Marketing data — your preferences for receiving promotional communications from us.
Information Collected Automatically. When you visit the Site, we and our service providers may automatically collect certain information, including:
- Device data — IP address, browser type and version, operating system, device identifiers, and referring URLs.
- Usage data — pages viewed, time spent on pages, links clicked, and navigation paths.
- Location data — general geographic location based on IP address.
Cookies and Tracking Technologies. We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity on our Site. You can control cookies through your browser settings; however, disabling cookies may affect certain features of the Site.
Information from Third Parties. We may receive information about you from third-party sources such as advertising partners, social media platforms, and analytics providers.
HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Process and fulfill your orders, including sending order confirmations and shipping updates.
- Create and manage your account.
- Communicate with you about your orders, inquiries, and customer service requests.
- Send you marketing and promotional communications (where you have opted in or as permitted by law).
- Personalize your shopping experience and deliver relevant content and product recommendations.
- Conduct analytics and improve our Site, products, and services.
- Detect, prevent, and address fraud, security incidents, and other harmful activity.
- Comply with applicable laws, regulations, and legal obligations.
- Enforce our Terms of Service and other agreements.
HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information with:
- Service providers — third parties that perform services on our behalf, such as payment processing, order fulfillment, shipping, email delivery, analytics, and customer support.
- Advertising and marketing partners — to deliver targeted advertising and measure campaign effectiveness.
- Business transfers — in connection with a merger, acquisition, financing, or sale of all or a portion of our business assets.
- Legal and regulatory authorities — when required by law, court order, or governmental authority, or to protect the rights, property, or safety of Rare Velvet LLC, our customers, or others.
- Professional advisors — lawyers, accountants, and insurers in the course of professional services rendered to us.
YOUR PRIVACY RIGHTS
California Residents — CCPA/CPRA Rights. If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know — You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Access — You may request a copy of the personal information we hold about you.
- Right to Delete — You may request that we delete your personal information, subject to certain exceptions.
- Right to Correct — You may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out of Sale or Sharing — We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes without your consent.
- Right to Limit Use of Sensitive Personal Information — You may request that we limit our use of sensitive personal information to what is necessary to provide our services.
- Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise your California rights, please contact us at the information below. We will verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf.
California "Shine the Light" Law. California Civil Code § 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please email us with "Shine the Light" in the subject line.
Other U.S. State Privacy Rights. Residents of Virginia, Colorado, Connecticut, Utah, Texas, and other states with applicable privacy laws may have similar rights to access, correct, delete, and opt out of certain processing of their personal information. To exercise these rights, please contact us using the information below.
MARKETING COMMUNICATIONS
You may opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any marketing email we send. If you receive marketing text messages from us, reply STOP to opt out. Please note that even after opting out of marketing communications, you may still receive transactional messages related to your orders and account.
DO NOT TRACK
Some browsers include a "Do Not Track" (DNT) feature. Our Site does not currently respond to DNT signals. We will update this policy if our practices change.
THIRD-PARTY WEBSITES
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
ANALYTICS
We use Google Analytics and similar tools to understand how visitors use our Site. These services may collect information about your online activity across websites. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information, visit Google's Privacy Policy.
DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
CHILDREN'S PRIVACY
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it. If you believe we have collected information from a child under 13, please contact us immediately.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.
CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Rare Velvet LLC
rarevelvetofficial.com
Email: support@rarevelvetofficial.com